Content Strategy

The basis of any growth strategies should be content. It is what helps to drive organic traffic to your website, establishes you as a market leader in your chosen business sphere and informs readers you know what you’re talking about.

Parts of a Content Strategy

There are many different parts to creating a good content strategy that works to harness search engines and PR alike.

Research

As with any strategy development, research should be at it’s core. This can be undertaken by researching competitors, market knowledge providers, search statistics and your underlying purpose for creating a content strategy.
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Target Markets

Without having an understanding of who your target market is, a strategy is doomed to fail. While looking at who you are trying to target, it’s a good idea to think outside of the box. This is where thorough research comes into the equation.
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Strategy

The strategy should always follow research and target market analysis. From there a detailed plan of what type of content, process of execution and publishing, plus followup plan, needs to be created. A cost estimate should be included for transparency.
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SEO

SEO should be at the forefront of your content strategy. Research your target market and include content to help you be found by search engines, organically. Technical SEO should also be included in the strategy. If your website is not performing, search engines will not like it.
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Website Copy

It can’t be emphasised enough, how important your website copy is. This is what tells people what you do, how you do it and why you do it. Be straight to the point, keep it simple and show your prospects how you can help them. Hire a copywriter. It is in your best interests.
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Blogs

Blogs help you to show prospects that you know what you’re talking about. They should tell a story and share knowledge about specific subjects, related to your overall strategy. Search Engines love blogs, but if they are not targeted, they won’t be seen by the right audience.
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