SEO Management and Strategies
Need to increase website engagement and increase leads?
Summer Nights Studio will take care of all your SEO needs in style, on time and with that extra bit of care thrown in. It’s how we roll.
SEO strategies come second nature to us and we know the benefits of having the right key phrases in the right place, to make sure your website can be found by Googles search algorithum, ad platforms, social media platforms and your future/current clients.
Running together with SEO are Ads. We create Ad strategies tailored to your target audience, on platoforms such as, Google AdSense, AdRoll, Facebook, Instagram, Taboola, Capterra and many more. It’s true, we can help you get your name up in lights and in front of the people you want to see it. The high converting clients who are just a web page away.
To do this, we first create a strategy for you, which involves the following:
- Analysis of target markets
- Competitors and your industry
- Srategic goals for your business
- Strategies to get you on your way
- An implementation plan, including keywords and Meta Data updates
SEO is a long term project and we therefore work in three month contract periods. The initial strategy and keyword/phrase research can be purchased as a separate, initial project. If you would like a first trial period of SEO within your website, where we optimise all pages, keywords/phrases and copy, that can also be arranged for a specified cost per page of implementation. Research and strategy can be purchased as a project for an initial project as well.
Technical SEO
Technical SEO is the process of optimizing your website for the indexing and crawling phases. With technical SEO, you can help search engines, such as Google, access, crawl, read, determine storytelling rate, and index your website easily and with maximum impact.
It also includes minimizing website speed, optimising image sizes, including alt text on images, ensuring mobile websites are fast and easy to interpret, 404 errors (page does not exist) and sitemap crawlability.
SEO
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
Content SEO
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content
Link Building SEO
Link building is one of the many tactics used in search engine optimization(SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks and internal links earn a higher ranking, which equates to more people seeing your site.
It’s important to gain backlinks that are of quality content, has a lot of traffic and is applicable to your target market.
- Search engine optimization
- Content creation and marketing
- Copywriting
- Paid search advertising
- Paid social advertising
- Conversion rate optimization
- Landing page development
- Data analysis
- Project management
